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Tag: COP26

The Attention War that was COP26

The Attention War that was COP26

by Amy Harris, Senior Consultant, BrightGuide Africa In this post, we’ll take a closer look at the Attention War that was COP26 – and what cut through the noise. This time last month, it was practically impossible to avoid coming across some sort of comms on COP26 – whether it

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3 Rs in Kenya: why Cut + Paste doesn’t work for Comms

Guest blog by Celia Breuer This blog looks to unpack the ‘3 Rs’ in Kenya – why cut + paste doesn’t work for Comms campaigns. Along with much of the world, we have been following the developments at COP26 with baited breath. But while we wait to see exactly what