Skip links

Tag: Engagement

The Attention War that was COP26

The Attention War that was COP26

by Amy Harris, Senior Consultant, BrightGuide Africa In this post, we’ll take a closer look at the Attention War that was COP26 – and what cut through the noise. This time last month, it was practically impossible to avoid coming across some sort of comms on COP26 – whether it

two bright tips for your under-performing communications

Two Bright Tips for your under-performing communications

by Jessica Van Onselen, Managing Director, BrightGuide Africa Are under-performing communications driving you nuts, but you don’t have the time to sort it out? This is one of the biggest problems I see in my job, and I have a message for all you leaders and managers out there who oversee

Traffic jam in Guinea-Bissau Africa

Escaping AfCFTA’s communications trap

By Richard Flockemann, Research and Reporting, BrightGuide Africa Escaping AfCFTA’s communications trap – how do we talk about AfCFTA honestly, acknowledging both its transformative potential and its unpredictable prospects of success, in ways that don’t feel either irreparably jaded, or like we’re selling snake oil? Since trading under AfCFTA began

Harare city skyling

Tough love: AfCFTA won’t work unless we do

by Amy Harris, Senior Consultant, BrightGuide Africa The agreement could dramatically shift the dynamics of trade and growth in the continent. But we’ve got to be honest about how much work it will take. AfCFTA won’t work unless we do. For it to succeed, African countries need to rise above

Woman using Whatsapp on her phone

3 ways to introduce WhatsApp into your Communications mix

by Jessica Van Onselen, Managing Director, BrightGuide Africa #Fact – the little green telephone is how Africa gets stuff done. How many WhatsApp messages have you sent or received today? If you’re in or from Africa, the answer is probably – a lot. Here are 3 ways to introduce WhatsApp into

landscape pic of harbour and ships

2020 Reflections: Being a Good Guide

by Richard Flockemann, Researcher at BrightGuide Africa On being a good guide in 2020. Taking on different clients is always an opportunity to learn new and sometimes surprising things. While a lot of the work we have done so far in 2020 has been in areas where the BrightGuide team