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Tag: Digital Media

The Attention War that was COP26

The Attention War that was COP26

by Amy Harris, Senior Consultant, BrightGuide Africa In this post, we’ll take a closer look at the Attention War that was COP26 – and what cut through the noise. This time last month, it was practically impossible to avoid coming across some sort of comms on COP26 – whether it

two bright tips for your under-performing communications

Two Bright Tips for your under-performing communications

by Jessica Van Onselen, Managing Director, BrightGuide Africa Are under-performing communications driving you nuts, but you don’t have the time to sort it out? This is one of the biggest problems I see in my job, and I have a message for all you leaders and managers out there who oversee

CItyscape

Are you awesome? We’re hiring.

Are you awesome? We’re hiring. The opportunity BrightGuide Africa is hiring a Junior Associate (communications, research, writing) to join us for a 12-month fixed term contract, working largely remotely. This is an ideal role for a recent graduate, who is interested in Africa, international trade and development. This work requires

Woman using Whatsapp on her phone

3 ways to introduce WhatsApp into your Communications mix

by Jessica Van Onselen, Managing Director, BrightGuide Africa #Fact – the little green telephone is how Africa gets stuff done. How many WhatsApp messages have you sent or received today? If you’re in or from Africa, the answer is probably – a lot. Here are 3 ways to introduce WhatsApp into