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Tag: Communications Strategy

Traffic jam in Guinea-Bissau Africa

Escaping AfCFTA’s communications trap

By Richard Flockemann, Research and Reporting, BrightGuide Africa Escaping AfCFTA’s communications trap – how do we talk about AfCFTA honestly, acknowledging both its transformative potential and its unpredictable prospects of success, in ways that don’t feel either irreparably jaded, or like we’re selling snake oil? Since trading under AfCFTA began

Africa in Lights

Call for EOIs – Communications Manager (Nairobi, Kenya)

Seeking recommendations and EOIs for the FCDO-funded Evidence Fund Job Title: Communications Manager Location: Nairobi, Kenya (You will need to have the existing right to work in Kenya or the ability to obtain it.) Contract type: Fixed term contract for the duration of the project (3 years with possibility of

Harare city skyling

Tough love: AfCFTA won’t work unless we do

by Amy Harris, Senior Consultant, BrightGuide Africa The agreement could dramatically shift the dynamics of trade and growth in the continent. But we’ve got to be honest about how much work it will take. AfCFTA won’t work unless we do. For it to succeed, African countries need to rise above


Are you awesome? We’re hiring.

Are you awesome? We’re hiring. The opportunity BrightGuide Africa is hiring a Junior Associate (communications, research, writing) to join us for a 12-month fixed term contract, working largely remotely. This is an ideal role for a recent graduate, who is interested in Africa, international trade and development. This work requires

Woman using Whatsapp on her phone

3 ways to introduce WhatsApp into your Communications mix

by Jessica Van Onselen, Managing Director, BrightGuide Africa #Fact – the little green telephone is how Africa gets stuff done. How many WhatsApp messages have you sent or received today? If you’re in or from Africa, the answer is probably – a lot. Here are 3 ways to introduce WhatsApp into

Zambia Mining

Interview with the Extractives Hub on Zambia and Mining

Earlier this month, BrightGuide Africa’s Jessica van Onselen talked with the Extractives Hub on Zambia, Mining and the African Mining Vision. Below is an excerpt of the interview from the February 2021 edition of their newsletter, The Extract. Jessica van Onselen, Managing Director of Brightguide Africa, specialises in advising governments,

common communications mistakes

Communications strategy: 5 common mistakes

by Jessica Van Onselen, Managing Director, BrightGuide Africa One of the things I do is work with organisations, companies, and donors, on getting a kick-ass communication strategy in place. Sometimes in Africa, sometimes in the UK and other countries. Particularly in technical or niche areas – often reforms. I also work

landscape pic of harbour and ships

2020 Reflections: Being a Good Guide

by Richard Flockemann, Researcher at BrightGuide Africa On being a good guide in 2020. Taking on different clients is always an opportunity to learn new and sometimes surprising things. While a lot of the work we have done so far in 2020 has been in areas where the BrightGuide team