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Tag: Africa

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African Architecture Spotlight: Lycée Schorge

by Nick Lancaster, Associate, BrightGuide Africa African Architecture spotlight: Lycée Schorge In this monthly series, BrightGuide showcases a sample of the many varied and striking architectural styles that run through the continent. The series explores how different built environments interact with their local contexts and surroundings, shining a light on

BrightGuide in Conversation with Sagal Omar

Welcome to a new series, BrightGuide in Conversation with… We’ll be chatting to other comms pros to learn about their careers, tips and insights into what it really means to work in the field of comms! In this edition, it’s BrightGuide in Conversation with Sagal Omar, a communications professional based

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The darker side of good governance communications

BrightGuide’s mission is to use dynamic communications to amplify our clients’ work and impact, but there is also the darker side of good governance communications that is a factor in this. While we try to keep a light and enthusiastic tone in our content, we also sometimes work in dark

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Zimbabwe: The Land of ‘Make a Plan’ People

by Amy Harris, Senior Consultant, BrightGuide Africa Last year, Amy travelled back to Zimbabwe: The Land of “Make a Plan” People. Here are some of her reflections… Towards the end of last year, I was lucky enough to be able to travel home to Zimbabwe – it was my first

TikTok for complex communications?

by Jessica Van Onselen, Managing Director, BrightGuide Africa Can you use TikTok for complex communications? If you work in ‘WonkComms’ it’s tough to work out how to use 15-sec videos to communicate research, evidence, development or impact topics. Maybe like you this question has been vexing me. I thoroughly enjoy TikTok

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Introducing our African Architecture spotlight: The Lideta Mercato

by Nick Lancaster, Junior Associate, BrightGuide Africa Introducing our African Architecture spotlight: The Lideta Mercato In a new monthly series, BrightGuide will showcase a sample of the many varied and striking architectural styles that run through the continent. The series explores how different built environments interact with their local contexts and

The Attention War that was COP26

The Attention War that was COP26

by Amy Harris, Senior Consultant, BrightGuide Africa In this post, we’ll take a closer look at the Attention War that was COP26 – and what cut through the noise. This time last month, it was practically impossible to avoid coming across some sort of comms on COP26 – whether it

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3 Rs in Kenya: why Cut + Paste doesn’t work for Comms

Guest blog by Celia Breuer This blog looks to unpack the ‘3 Rs’ in Kenya – why cut + paste doesn’t work for Comms campaigns. Along with much of the world, we have been following the developments at COP26 with baited breath. But while we wait to see exactly what

two bright tips for your under-performing communications

Two Bright Tips for your under-performing communications

by Jessica Van Onselen, Managing Director, BrightGuide Africa Are under-performing communications driving you nuts, but you don’t have the time to sort it out? This is one of the biggest problems I see in my job, and I have a message for all you leaders and managers out there who oversee